Analysing a beauty advert

What Maybelline have tried to do with this advert is show how their Anti- age 'The Eraser' foundation can correct all of your ageing skin problems.

For example:
- Fine lines
- Dark circles
- Crow's feet

They have clearly photoshopped the image in post production to make the skin where they are trying to give the illusion that the foundation is on is flawless and all of those ageing problems have gone because of their product. The skin where the foundation isn't covering looks like a regular person's skin with regular foundation on with the additional problems they are claiming their foundation can cover.

In reality if you have fine lines, crows feet or dark circles only botox/ laser surgery is going to fix those issues. Once you have those issues there is no going back. You can attempt to try and hide them and make them look less distinctive on the skin however it is a texture issue on the skin so it will show through the foundation anyway. A lot of skincare has been targeted at these problems too which is why it is popular to try and get rid of these issues with the help of makeup as well as skincare.

It claims that this foundation has taken 7 years worth of research to create and get right. It also states that it has 3 patents, meaning that it has 3 solutions that have been scientifically proven to the problems shown in the ad, those being fine lines, dark circles and crows feet. Whether they are true, i don't know. They may improve the issues however, the customer's skin will never look flawless like the image as it has been clearly photoshopped. They have since updated the foundation and they call the foundation 'a treatment' and it now has 5 patents instead of 3. One being the new 'Patented Micro-Corrector Applicator micro-fills and smoothes imperfections on skin's surface'.

Maybelline as a brand appeals to women in their 20's who can't afford high end makeup but are still looking for some good quality. In the last few years they have changed a lot of their packaging and products to look more sleek and modern instead of the cheap, tacky packaging some beauty brands use to attract teens, this has made the target audience move away from teenagers to a higher, more sophisticated age group who still want some cheaper makeup.

The makeup in this ad is very simple and the composition of the photo is focused on the face and part of the neck. This draws attention to the fact they are advertising a foundation, so therefore you should look at the skin on the face. Natural eye makeup so it doesn't distract attention away from the skin.